Rev Up Your Search Engines

Set up a website and sit back and watch the money roll in, right? Wrong. A website is not magic, it cannot simply exist and create traffic, clients and profits.

A website is hard work, work that must be maintained, updated and serviced regularly.

Rev UpWebsites are dug up from the depths of the Internet and offered up for consumption through the powerful tool that is the search engine.

SEO (search engine optimization) is no longer a newfangled trend- its par for the course when it comes to hosting a successful website.

Already taken care of that? Think again, SEO has to be revved up and oiled every once and a while, in order to drive traffic to the site.

A small business with an online presence can only hope to get customers through powerful SEO techniques, and the introduction of SEM (search engine marketing).

Consumers have upped their expectations these days. Competing with the big guys is an uphill battle for small business owners.

So start with an assessment of the keywords being used. Hire a freelance copywriter to rev up the copy. Outsourcing using sites like or is affordable and reliable.

Landing pages and squeeze pages are most effective in promoting sales, however the formula for writing the code is complicated- consider outsourcing this as well.

Tracking stats daily can allow you to make quick and effective changes in a timely fashion.

“SEO is all about (fresh, relevant, and informative) content.”

To raise a ranking, a site must provide valuable and exciting content as well as cross-linking to high-ranking sites.

Large businesses are stressing the quality over quantity method when it comes to content. Utilize organic traffic, but cultivating a strong social media presence is just as important.

Speak the language of your target market- know what the ideal client is looking for and provide it, in a way they want to consume it.

Search ranking is a trial and error methodology, don’t be afraid to take risks and try new methods

Value of Fun in Workplace

The equation is simple: happy employees + energetic atmosphere = productive and motivated team members. Companies like Google made waves when their corporate culture shocked other giants of the industry…fun at work? Sounds like an oxymoron. But Google’s employee satisfaction and retention rates are high and they were ranked the number 1 company to work for in 2012, so they must be doing something right!  CEO’s are picking up on the message and making small workplace changes to bring a little old-fashioned fun to the table.

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