Creating your Unique Core Differentiators

http://www.mcqw.com/creating-your-unique-core-differentiators/

Perception is the reality-people buy based on differences They Perceive. It’s the differences that potential customers perceive that make them choose one business over another. And those differences make the customer feel more confident about their final decision as well.

Unique Core Differentiators (UCDs) clearly articulate what makes your business different. They are the special things about your product or service or business that compels customers to buy from you rather than your competitors. Well-formed differentiators target your customer’s ‘hot buttons,’ real buying concerns, or key frustrations. In one statement it educates them about exactly why they should buy from you.

This topic will help you to identify or create your own UCD’s and will provide strategies for ensuring that all of your marketing efforts clearly articulate why you are unique and why customers should buy from you.

Download Participants Guide Download Action Plan

Leave a Reply