For many small businesses pricing products and services is more a matter of guesswork than logic. Mindful of competitor pricing, they make the mistake of simply undercutting to win business rather than carefully working out the price they need to charge – a price that not only covers the cost of doing business, but makes …
The Next Great Wave Of Innovation – Succeeding Through Turmoil
How do you see change – as a threat or an opportunity? Our industries, our society and even our planet are in a state of flux as we struggle to come to terms with turbulent economies, dwindling resources and a changing climate. In The Sixth Wave, a book on business and innovation, authors Moody and …
Keep Your Sales Pipeline Flowing
Business owners spend a great deal of time and money marketing to many, in the hope of attracting the few to their business. This process can be likened to a pipeline with a wide mouth narrowing as it goes along. The wide mouth represents the number of prospects you need to get interested in your …
Simple Direct Marketing Tips
Direct marketing is very much oriented towards immediate response. Direct marketers can tell you very quickly how successful (or unsuccessful) their promotion is, because they have the responses to prove it. So what is the most compelling tool that direct marketers use in order to gain that response? It’s the offer. In general, direct marketing …
How To Turn A Possible Star Performer Into A Disgruntled Employee
There are some common mistakes that managers make which disempower team members and make them seem moody and unresponsive. It can happen with baby boomer managers and Gen Y or Gen X staff, but it’s not confined to generationally different workers by any means. Here’s how to turn a terrific team member into a frustrated …
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