Category:

Sales

The Best Way to Close a Sale

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Close Sale

Closing a sale is the most critical part of the sales process for a small business. The more efficient and confident you become in your techniques, the more revenue you and your team can generate. Prepare for a close by testing your techniques: run analytics on your offer using questionnaires or mock interviews. This preparation [...]

Expand Your Client Base

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Client Base

If you want to expand your client base, a good place to start is by asking yourself if your marketing is clear, sound and persuasive. Does your marketing convince skeptical clients that your service is the one for the job? If not, it may not be working to your advantage. An image overhaul is the [...]

New Storefront is Search

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One of the first things a retail firm considers is its front window display. It is the visual hook that will entice potential clients to walk into the shop, browse through stock on the shelves and make a purchase. These days businesses of all kinds are finding that they are making more sales to clients [...]

How to Buy a Business

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Buying a business is easier than building one yourself but it has its own challenges. Despite the fact that buying is a more expensive proposition than building, banks will see it as a safer option because they can look at the business’s track record as a guarantee for future earnings to pay them back their [...]

Putting Together A Pricing Strategy

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For many small businesses pricing products and services is more a matter of guesswork than logic. Mindful of competitor pricing, they make the mistake of simply undercutting to win business rather than carefully working out the price they need to charge – a price that not only covers the cost of doing business, but makes [...]

The Next Great Wave Of Innovation – Succeeding Through Turmoil

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How do you see change – as a threat or an opportunity? Our industries, our society and even our planet are in a state of flux as we struggle to come to terms with turbulent economies, dwindling resources and a changing climate. In The Sixth Wave, a book on business and innovation, authors Moody and [...]

Keep Your Sales Pipeline Flowing

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Business owners spend a great deal of time and money marketing to many, in the hope of attracting the few to their business. This process can be likened to a pipeline with a wide mouth narrowing as it goes along. The wide mouth represents the number of prospects you need to get interested in your [...]

Simple Direct Marketing Tips

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Direct marketing is very much oriented towards immediate response. Direct marketers can tell you very quickly how successful (or unsuccessful) their promotion is, because they have the responses to prove it. So what is the most compelling tool that direct marketers use in order to gain that response? It’s the offer. In general, direct marketing [...]

How To Turn A Possible Star Performer Into A Disgruntled Employee

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There are some common mistakes that managers make which disempower team members and make them seem moody and unresponsive. It can happen with baby boomer managers and Gen Y or Gen X staff, but it’s not confined to generationally different workers by any means. Here’s how to turn a terrific team member into a frustrated [...]