Increase Sales with Inbound Marketing

Are your leads drying up? Feeling like referrals have all been circled back? It may be time to introduce inbound marketing to perk those sales back up. In earlier times, the sales process was longer, more drawn out, it allowed the seller to act as expert, informing the client on what they need, when they […]

Marketing vs. Sales – A Small Business Breakdown

While both concepts are indeed, based around persuasion, sales and marketing actually have very different agendas, especially when it comes to small business management. It’s a little like the old “which came first, the chicken or the egg” philosophy- they rely on each other in order to exist (and more importantly, to be effective). Let’s […]

Signs you are ready to expand your business

Are you finally pushing profit margins into the green? Great! But don’t jump on the expansion wagon just yet… Take a breather, reassess and make sure that your business ticks the boxes (or at least most of them) that signal you are ready for growth. Start with the most important asset you have- your team. […]

The 4-Part Successful Sales Pitch

What’s that? Another article on perfecting the sales pitch? Sure is! Much like any other area of growth, your sales pitch can always benefit from tweaks and improvements. If your business is growing, so then should your pitch! Let’s simplify, break it down, and call it the 4-Part Successful Sales Pitch.  Step 1… Step 1. […]

Customer Focused Selling

We know the comparison well – “old school vs. new school”. In sales, this is a constant back and forth. Retaining classic strategies has its use though it is just as important to look fresh and innovative and continue to evolve. Don’t panic – we aren’t suggesting tossing out the whole kit and caboodle! There […]

Tips to Become a Better Negotiator

“Negotiation means getting the best of your opponent.” –Marvin Gaye We do it all day, every day at home, at work, in our heads – negotiating is an inherent part of our lives. So who wouldn’t want to become better at such an integral skill? “Knowing what you want and when to get it.” First […]

Sell. Sell. Sell…

When it comes to sales, achieving results is the goal, and when we fall short, the problem often lies in the initial strategy, or lack thereof.  Effective selling comes down to one thing – a distinct, solid and foolproof sales strategy. So what exactly is that, you ask?  A sales strategy consists of a plan […]

4 Questions That Increase Your Sales

One thing every business owner needs to know is that rather than selling being about talking, it is actually about listening. If you can do that, you are off to a great start. You need to not only be an active listener but to know how you can utilize active listening to your best advantage. […]

4 Steps to Writing a Great eBook

We are all coming to terms with the hype on in-depth content and the importance it holds in driving your business’ web reputation.  A useful way of achieving this is by way of the eBook. The perceived complications and expense of publishing hard copy has practically made this traditional medium obsolete. Today it has never […]

Members’ First – Creating Loyalty Programs

The fact is pretty clear – client retention is more lucrative than client acquisition. Repeat clients are what keep small businesses afloat and targeting them should be like shooting fish in a barrel. So why isn’t it? Remember – your client always has a choice. In any industry exploding with options, the client must be […]