Increase Sales with Inbound Marketing

Are your leads drying up? Feeling like referrals have all been circled back? It may be time to introduce inbound marketing to perk those sales back up. In earlier times, the sales process was longer, more drawn out, it allowed the seller to act as expert, informing the client on what they need, when they […]

Benefits of an Internal Business Audit

With limited resources, it can be a daunting challenge to consider an internal audit process in a small business, though this is not an area in which skimping is recommended. They say when it rains it pours, and an internal audit can help blow the storm clouds clear away from your business! An internal audit […]

Marketing vs. Sales – A Small Business Breakdown

While both concepts are indeed, based around persuasion, sales and marketing actually have very different agendas, especially when it comes to small business management. It’s a little like the old “which came first, the chicken or the egg” philosophy- they rely on each other in order to exist (and more importantly, to be effective). Let’s […]

The Double-Edged Sword of Remote Teams

The bottom line? Yes, in the throes of the beginning stages of business start up, you will likely cave to the whim of the remote employee option.  And yes, it will be because it is more cost effective, but how will affect your team management skills? The truth: it’s a challenge. But with proper management, […]

What We Can Learn From United Airline’s PR Crisis

Ah, the power of public relations. The United incident earlier this year could be most certainly, considered, a public relations nightmare. In its wake of destruction, one such incident caused a downward trend in sales and has shined a glaring spotlight on their most minute and inconsequential of errors. The thing with PR, is once […]

How to Manage a Struggling Company Culture

One man show, team of two or staff of 700- the number of employees has no affect on the importance of company culture. It should be developed at the same stage you build your business plan- incorporated and ingrained into each decision from the get go. Sure, the size of your business will determine how […]

Signs you are ready to expand your business

Are you finally pushing profit margins into the green? Great! But don’t jump on the expansion wagon just yet… Take a breather, reassess and make sure that your business ticks the boxes (or at least most of them) that signal you are ready for growth. Start with the most important asset you have- your team. […]

Tips for managing Millennials

As the workforce continues to become more diverse, employees and managers alike may have to brush up on interpersonal skills and be prepared to make small adjustments. Teams are now made up of young and old, traditional and new age, out of the box and classical ideologies. One of the strongest ‘new’ personalities we are […]

New Way of Customer Buying

Consumer behavior has undergone a facelift. The new consumer has created a new way of buying and for any business hocking its wares or services, its imperative to shape new marketing strategies to suit the new consumer buying behavior. Some refer to the new age of buying as the “buyer’s journey”. Like we mentioned above, […]

Common Leadership Mistakes You are Probably Making

“The best leader is the one who has sense enough to pick good men to do what he wants done, and the self-restraint to keep from meddling with them while they do it.” – Theodore Roosevelt That’s right- it sounds hard -very hard for a go-getting entrepreneur who has the inherent need to be a […]