For many small businesses pricing products and services is more a matter of guesswork than logic. Mindful of competitor pricing, they make the mistake of simply undercutting to win business rather than carefully working out the price they need to charge – a price that not only covers the cost of doing business, but makes …
The Next Great Wave Of Innovation – Succeeding Through Turmoil
How do you see change – as a threat or an opportunity? Our industries, our society and even our planet are in a state of flux as we struggle to come to terms with turbulent economies, dwindling resources and a changing climate. In The Sixth Wave, a book on business and innovation, authors Moody and …
Keep Your Sales Pipeline Flowing
Business owners spend a great deal of time and money marketing to many, in the hope of attracting the few to their business. This process can be likened to a pipeline with a wide mouth narrowing as it goes along. The wide mouth represents the number of prospects you need to get interested in your …
Key Skills For Entrepreneurs
What is it that makes the successful entrepreneur? What is it that drives sales and builds a business? If you think you know the answer, consider Bill Gates, arguably the world’s most famous and successful entrepreneur. If you had been in his high school class, would you have thought, “Well, obviously, this man bears the …
2010 – New Decade, New Gen, New Trends
Not only will we have a new generation of consumers, future employees and business owners but we can expect other significant changes in the coming decade. Here’s a quick bird’s eye view of some of the coming changes we can expect in the way we run our businesses. Gen Alpha starts now Babies born during …
Simple Direct Marketing Tips
Direct marketing is very much oriented towards immediate response. Direct marketers can tell you very quickly how successful (or unsuccessful) their promotion is, because they have the responses to prove it. So what is the most compelling tool that direct marketers use in order to gain that response? It’s the offer. In general, direct marketing …
Smart Ways to Invest Less for Higher Returns
There have been recent increases in business and consumer confidence in many developed economies and expectations are growing that the worst of the global financial crisis and its associated recessions may be over. However, the optimism is mixed with caution. Consumers are looking for good value at a lower price and businesses are exploring ways …
Cross Promotion – A Low Cost Way to Grow Your Business
With marketing budgets under pressure, business owners and managers are looking for ways to do more with less. One of the most effective ways to find new customers with minimal expense is cross promotion. Cross promotion is simply when two or more businesses combine resources to market their products or services to each other’s customers. …
Help! I Need Help!
One of the biggest challenges faced by most businesses is sourcing help in a reliable, timely and affordable way. It’s neither practical nor desirable – and often not even possible – to employ people with the expertise in all the areas your business needs. At the same time you need to operate in a professional …
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