Category:
Marketing
http://www.mcqw.com/expand-your-client-base/
If you want to expand your client base, a good place to start is by asking yourself if your marketing is clear, sound and persuasive. Does your marketing convince skeptical clients that your service is the one for the job? If not, it may not be working to your advantage. An image overhaul is the [...]
http://www.mcqw.com/key-skills-for-entrepreneurs-2/
The desire to start your own company can have several motivations. A desire to make money or to change the world, the urge to be in control of your employment, or the ambition to test out a great idea. Unfortunately, becoming an entrepreneur takes more than a single good idea. Motivational speakers come up with [...]
http://www.mcqw.com/new-storefront-is-search/
One of the first things a retail firm considers is its front window display. It is the visual hook that will entice potential clients to walk into the shop, browse through stock on the shelves and make a purchase. These days businesses of all kinds are finding that they are making more sales to clients [...]
http://www.mcqw.com/the-power-of-video-marketing/
Television commercials are considered the most effective advertising method, reflected in the high prices commercial stations charge for running one. This is not just because a lot of people watching TV will see the ad – the medium itself engages more senses than radio or print and can make a greater impact on viewers. The [...]
http://www.mcqw.com/4-steps-to-overcome-your-prospect%e2%80%99s-marketing-resistance/
Every single day you, and most other people, are being bombarded with more than 3,000 marketing messages. They’re everywhere – on TVs and radios, on every shop front and advertising board, the sides of buildings, buses and taxi cabs, the bus stop, your newspapers, the movie you dropped in to watch, your email, even your [...]
http://www.mcqw.com/brand-me/
Personal branding, self-branding, self-positioning, whatever you choose to call it, it’s really about personal marketing. Why would you want to do that? It’s a great way to market your business in a way that can cost you nothing. You see it in action constantly. Donald Trump, for example, uses his name on his buildings, but [...]
http://www.mcqw.com/putting-together-a-pricing-strategy/
For many small businesses pricing products and services is more a matter of guesswork than logic. Mindful of competitor pricing, they make the mistake of simply undercutting to win business rather than carefully working out the price they need to charge – a price that not only covers the cost of doing business, but makes [...]
http://www.mcqw.com/the-next-great-wave-of-innovation-succeeding-through-turmoil/
How do you see change – as a threat or an opportunity? Our industries, our society and even our planet are in a state of flux as we struggle to come to terms with turbulent economies, dwindling resources and a changing climate. In The Sixth Wave, a book on business and innovation, authors Moody and [...]
http://www.mcqw.com/keep-your-sales-pipeline-flowing/
Business owners spend a great deal of time and money marketing to many, in the hope of attracting the few to their business. This process can be likened to a pipeline with a wide mouth narrowing as it goes along. The wide mouth represents the number of prospects you need to get interested in your [...]
http://www.mcqw.com/key-skills-for-entrepreneurs/
What is it that makes the successful entrepreneur? What is it that drives sales and builds a business? If you think you know the answer, consider Bill Gates, arguably the world’s most famous and successful entrepreneur. If you had been in his high school class, would you have thought, “Well, obviously, this man bears the [...]
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