How to Deliver Bad News

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Bad news comes in all forms and in small business management can be directed in many different ways: to employees, to clients, to customers, to partners – no matter to whom – bad news is demoralizing. Effectively delivering such news is really just crisis management. Your delivery may not change the outcome however it can […]

Marketing To Your Perfect Customer – Using Your Customer Profile

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So we have talked about how to build a client profile, now let’s address the best ways to market directly to that perfectly crafted clientele!  Refresher- your client profile is a distinct outline of the ideal client for your business, based on a multi-faceted examination of your targeted market. You put in all that work […]

The Numbers Every Business Owner Needs To Know

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When starting a new business venture the ability to predict the outcome is needed to be able to remove a significant amount of stress that burdens small business owners. Most experts would argue that there are 7 significant numbers that should be on your radar: 1. Working Capital/Cash Flow. This is the lifeblood of the […]

Finding Your Perfect Client – Creating a Client Profile

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How would you like to know EXACTLY what to say in your marketing messaging? To know EXACTLY what brand identity you need? That’s right, you are getting the point – being EXACT is the key to drawing in the perfect client. How can you be more exact? Create a client profile, of course! Before you […]

Tips to Become a Better Negotiator

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“Negotiation means getting the best of your opponent.” –Marvin Gaye We do it all day, every day at home, at work, in our heads – negotiating is an inherent part of our lives. So who wouldn’t want to become better at such an integral skill? “Knowing what you want and when to get it.” First […]

5 Things That Keep Business Owners Up At Night

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Sleepless nights are no stranger to the small business owner. There are some common issues that keep business owners up at night and we hope to provide some simple solutions to help put those issues to bed, so you can rest easy! 1. Overwhelming Workload Lying down to rest can often be tough, especially when […]

Getting the Most Out Of Your Work Day

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So much to do, so little time…sound familiar? If you own a small business, then of course it does!  The constraints of time will always feel like a ball and chain, dragging even the most hardworking entrepreneur along with it. What to do? Start on a daily basis, attempting the (seemingly) daunting task of time […]

Sell. Sell. Sell…

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When it comes to sales, achieving results is the goal, and when we fall short, the problem often lies in the initial strategy, or lack thereof.  Effective selling comes down to one thing – a distinct, solid and foolproof sales strategy. So what exactly is that, you ask?  A sales strategy consists of a plan […]

Things to Consider When Taking Your Business to the Next Level

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Stuck in a rut, feeling burnt out, lacking motivation? These may be early signs that it’s time to take things up a notch. Accepting these symptoms as the norm can mean falling behind and is a risk most small business owners cannot afford to take in a saturated and hypercompetitive market. There are many strategies that […]

3 Tips to Improving “Your Work/Life” Balance

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It sounds clear and actually quite simple – balancing work life and personal life should be something everyone is capable of doing, right? In reality, the work-life balance is an intense and personal process, one that each business owner must define in their own a. Even when considering the personal nature of the work-life balance, […]