October / 2014

The Cheapest Way Is Not Always the Best Way

Ask yourself this question: Would you be cheap when considering doctors to perform your open heart surgery? Never!  And for exactly the same reason this is the thinking that should apply to small business growth. Much like that failing heart, a small business will not survive if low cost is always the priority when it […]

4 Questions That Increase Your Sales

One thing every business owner needs to know is that rather than selling being about talking, it is actually about listening. If you can do that, you are off to a great start. You need to not only be an active listener but to know how you can utilize active listening to your best advantage. […]

Using Technology to Build a Great Loyalty Scheme

“The key to loyalty is using digital technology to burrow into customers’ histories to ‘Surprise and Delight’ them” Hmm, are we encouraging stalking, you ask? YES! Stalk away! The more you know about your client, prospect, or audience, the more you can tailor your message, product or service to suit their needs. Isn’t that what […]