September / 2013

Keep it Simple! Marketing for Marketing Dummies

Marketing- again? Harping away at the concept is just not enough for some people. Change is big, scary and time consuming. What small business owner has the time or energy for that? This could not be farther from the truth. Marketing is just code for good business techniques. In fact, under closer inspection, many small […]

Aim Small to Win Big – Niche Businesses

“The quickest path to getting big in a new market is to aim small.” Let’s go ahead and say it: smaller is (sometimes!) better! Small businesses looking to position themselves for growth and competition in a bigger market start with niches. A niche is defined as a small and specialized population. In business it can […]

Is it a Lemon? Start Up Advice

There are two major questions to be asked when it comes to considering a startup: 1. Is this the right time? 2. Is this a lemon? The answer to the first question is simply: no. It will never be the right time to take a huge risk! But with risk comes reward and waiting for […]