May / 2013

Rev Up Your Search Engines

Set up a website and sit back and watch the money roll in, right? Wrong. A website is not magic, it cannot simply exist and create traffic, clients and profits. A website is hard work, work that must be maintained, updated and serviced regularly. Websites are dug up from the depths of the Internet and […]

Answering the Call

In this digital world it is easy to let phone etiquette slip through the cracks…phones? They’re always with us and often ring at the most inconvenient of times. “Most of your marketing expenditure is encouraging people to call.” So it makes sense to have a system in place to convert those calls into sales.  And […]

Save Money in the Clouds

There may have been a time when business owners were feeling iffy about cloud storage. Its intangibility reeked of instability and a lack of security. Plus, what is that saying about keeping your head out of the clouds? But times have changed, attitudes have evolved and these days cloud storage is providing the most secure […]

SWOT: Your Business Health Check

A strong, healthy business strategy is necessary to build a successful company, but what makes a business strategy vital? One of the most effective ways of analyzing the health of your business strategy is to utilize the SWOT matrix. Strengths, Weaknesses, Opportunities, Threats – analysis of these interior and exterior factors create an audit of […]