January / 2013

American Taxpayer Relief Act of 2012 – What it Means For You

Although Congress averted many of the consequences of a possible tumble over the fiscal cliff with last-minute action, we would like you to be aware of the impact of the bill that was passed — known as the American Taxpayer Relief Act of 2012 — signed into law Jan. 2. We have compiled an overview […]

Dealing with Client Complaints

The harsh truth about client behavior is that when dissatisfied, they are more likely to simply take their business elsewhere than make a formal complaint. The process of making a complaint is often perceived as a long, arduous and often fruitless journey. Who has not spent an infuriatingly long time on hold with a customer […]

Underestimating the Sales Cycle

The sales cycle, the process from initial client contact to final settlement of the account, has a deep impact on the success of your small business. Small businesses often underestimate the complex aspects of this cycle- the very cycle that converts your hard work into success. Three common mistakes are: • Underestimating the length of […]

Time Is Money – How to Avoid Working for Free

It might be part of your marketing strategy to offer free services, discounts and other ploys that are aimed at building a client base. These strategies are often time-consuming and with little tangible profit. While it’s natural to employ a few of them to stimulate activity, you should realize that success and profits won’t come […]