November / 2012

Reward and Retain

We often consider the end goal of our working lives to be about making money. After all, money is necessary to improve our quality of life and take care of families and ourselves. But studies repeatedly demonstrate that monetary gain is only a small part of what it means to have a quality work life. […]

Beware the Cliff!

By John McQuaig, CPA, CMC, MBA The election is behind us. President Obama’s quote on election night “We have more work to do” looms large. The so called fiscal cliff is upon us in less than 45 days. There is a lot of work to do! The fiscal cliff includes a number of components but […]

Developing Low-Cost, High-Impact Marketing Materials

Small businesses and start-ups are often faced with budgetary restrictions that can mean a constant tightening of the belt. Most businesses cut back on marketing in times of economic stress. But the successful operators know that smart marketing is the key to bouncing back. “Cutting on costs does not mean cutting on quality.” Cement client […]

Turning Problems into Opportunities

“In the middle of difficulty, lies opportunity” – Albert Einstein These words have huge relevance when it comes to small business development. Businesses face many challenges – the trick is how you choose to turn each challenge into an opportunity. Many managers suffer by responding to problems on an individual basis. This approach may cause […]

How Over-Networking Can Put You Under

Network too much? Doesn’t this go against everything a small business owner has learned? In some ways yes – neglecting networking could be the start of a downward slide for a small business. In other ways it is important to know the difference between networking that serves its purpose and networking that drains your resources. Start by […]