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July / 2010

Putting Together A Pricing Strategy

http://www.mcqw.com/putting-together-a-pricing-strategy/

For many small businesses pricing products and services is more a matter of guesswork than logic. Mindful of competitor pricing, they make the mistake of simply undercutting to win business rather than carefully working out the price they need to charge – a price that not only covers the cost of doing business, but makes […]