Archives
2010
http://www.mcqw.com/quickbooks-2011-should-i-upgrade/
QuickBooks 2011 – Should I Upgrade? With the new year comes a new version of QuickBooks and you might be asking yourself some of the following questions: “Do I have to upgrade?”, “What is new in QuickBooks 2011?” and “How much is upgrading going to cost me?” Below I have answered these common questions in [...]
http://www.mcqw.com/4-steps-to-overcome-your-prospect%e2%80%99s-marketing-resistance/
Every single day you, and most other people, are being bombarded with more than 3,000 marketing messages. They’re everywhere – on TVs and radios, on every shop front and advertising board, the sides of buildings, buses and taxi cabs, the bus stop, your newspapers, the movie you dropped in to watch, your email, even your [...]
http://www.mcqw.com/brand-me/
Personal branding, self-branding, self-positioning, whatever you choose to call it, it’s really about personal marketing. Why would you want to do that? It’s a great way to market your business in a way that can cost you nothing. You see it in action constantly. Donald Trump, for example, uses his name on his buildings, but [...]
http://www.mcqw.com/good-personnel-management-means-better-profits/
Most small businesses operate a tight ship. They manage overhead expenses and watch cost of sales to stay on the credit side of the ledger. But when you’ve reached a point where you cannot see any further ways to reduce costs, there could still be an opportunity to increase your profits through increasing productivity. Probably [...]
http://www.mcqw.com/putting-together-a-pricing-strategy/
For many small businesses pricing products and services is more a matter of guesswork than logic. Mindful of competitor pricing, they make the mistake of simply undercutting to win business rather than carefully working out the price they need to charge – a price that not only covers the cost of doing business, but makes [...]
http://www.mcqw.com/the-next-great-wave-of-innovation-succeeding-through-turmoil/
How do you see change – as a threat or an opportunity? Our industries, our society and even our planet are in a state of flux as we struggle to come to terms with turbulent economies, dwindling resources and a changing climate. In The Sixth Wave, a book on business and innovation, authors Moody and [...]
http://www.mcqw.com/keep-your-sales-pipeline-flowing/
Business owners spend a great deal of time and money marketing to many, in the hope of attracting the few to their business. This process can be likened to a pipeline with a wide mouth narrowing as it goes along. The wide mouth represents the number of prospects you need to get interested in your [...]
http://www.mcqw.com/key-skills-for-entrepreneurs/
What is it that makes the successful entrepreneur? What is it that drives sales and builds a business? If you think you know the answer, consider Bill Gates, arguably the world’s most famous and successful entrepreneur. If you had been in his high school class, would you have thought, “Well, obviously, this man bears the [...]
http://www.mcqw.com/2010-%e2%80%93-new-decade-new-gen-new-trends/
Not only will we have a new generation of consumers, future employees and business owners but we can expect other significant changes in the coming decade. Here’s a quick bird’s eye view of some of the coming changes we can expect in the way we run our businesses. Gen Alpha starts now Babies born during [...]
http://www.mcqw.com/simple-direct-marketing-tips/
Direct marketing is very much oriented towards immediate response. Direct marketers can tell you very quickly how successful (or unsuccessful) their promotion is, because they have the responses to prove it. So what is the most compelling tool that direct marketers use in order to gain that response? It’s the offer. In general, direct marketing [...]
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